Winkreative Selected Works
Winkreative is a branding and design and communications agency based in London. I was commissioned to write all the copy for their beautiful showcase brochure for prospective clients, highlighting their best work (such as Beyond Magazine for Lexus). As copywriters themselves, it had to be good. I spoke to management, account managers designers and clients to pinpoint why each project was a success. Then I wrote, edited it in inDesign and proofread it.
Richmond International: web copy and brochures
This is a great client – an interior design studio specialising in luxury hotels. I wrote their website, their profile brochure and their fee proposal document, setting out their stall for potential clients.
The University of East London: web copy
At a time when universities have to go all out to sell themselves, the University of East London relaunched its website with a new look and feel, simpler navigation and a more student-focused tone of voice. As one of a team of three copywriters, I interviewed academic staff and students and wrote and rewrote all the web pages, including subject pages.
Streetchild United: web copy
Streetchild United is a UK charity that organises sports events for street children around the world. On a pro bono basis, via the Media Trust, I helped them with their website copy, rewriting much of it and giving it a more ‘human’ tone of voice (with less ‘sector-speak’).
The Outward Bound Trust: Fundraising letters
The UK’s leading outdoor education charity the Outward Bound Trust commissioned me to write a fundraising letter aimed at high-net-worth individuals. The letter they had been using lacked punch. I wrote two versions for them to choose from, both injected with more urgency, immediacy and emotion. Here’s a brief extract from one of them:
A whole generation in the UK is in crisis. You might think that sounds like an over-statement but, sadly, it’s true.
The facts about young people today are alarming. Unemployment among people aged 18 to 25 is high and rising. Childhood obesity is a growing problem. Mental health issues are on the rise, with a quarter of girls aged 14 suffering from depression*. That’s a staggering number, as I’m sure you’ll agree.
There is something that you can do, however. By becoming a Friend of the Outward Bound Trust, you can help give young people a brighter future.