ARoomCopenhagen is a little design studio based in, you guessed it, Copenhagen, that creates jewellery and homeware from vintage pieces and materials. I wrote the About page and some of the ‘stories’ (blog posts) for the website, as well as the copy on the back of the product tags.
Roomi App: Tube ads
Roomi is a flatsharing app for people who have a room to rent out or who want to find flatmates. They asked me to write the tube ads for the London launch. Click here for the series.
Winkreative is a branding and design and communications agency based in London. I was commissioned to write all the copy for their beautiful showcase brochure for prospective clients, highlighting their best work (such as Beyond Magazine for Lexus). As copywriters themselves, it had to be good. I spoke to management, account managers designers and clients to pinpoint why each project was a success. Then I wrote, edited it in inDesign and proofread it.
Richmond International: Website and brochures
This is a great client – an interior design studio specialising in luxury hotels. I wrote their entire website, their profile brochure and their fee proposal document, setting out their stall for potential clients.
The University of East London: Website
At a time when universities have to go all out to sell themselves, the University of East London relaunched its website with a new look and feel, simpler navigation and a more student-focused tone of voice. As one of a team of three copywriters, I interviewed academic staff and students and wrote and rewrote all the web pages, including subject pages. Here’s some sample copy.
The Outward Bound Trust:
The Outward Bound Trust is the UK’s leading outdoor education charity. I was commissioned to write a letter targeting high-net-worth individuals, asking them to find out more about becoming a supporter of the charity. You can read a sample of the copy here.
Moving Brands: Online case studies
The London-based design and branding agency commissioned me to write new case studies, talking about their recent projects for their website redesign. I interviewed designers, managers and the CEO, and revamped the format and tone of voice.
Streetchild United: Website
Streetchild United is a UK charity that organises sports events for street children around the world. On a pro bono basis, via the Media Trust, I helped them with their website copy, rewriting much of it and giving it a more ‘human’ tone of voice (with less ‘sector-speak’).
Elespacio: Newsletters, video scripts & case studies
Elespacio is a boutique agency based in Berlin and Barcelona. As their regular copywriter, I’ve written PR material (case studies, videos and newsletters about their work) and material for their clients (including People Per Hour Facebook ads). This is a case study for a project they did for the gin brand, Beefeater London.
Fantasy corner: Spec ads
These are written to briefs that don’t exist for clients that aren’t my clients. They’re just for fun and for practice and to keep my brain ticking when I have a spare five minutes.