What do you do with your spare time when you’re a copywriter? Write copy, of course. These are all entirely made-up ads for imaginary briefs. I haven’t been paid for any of them; they’re just spec ads. Every time I look at them I’m reminded why I’m a copywriter and not a designer. But they’re fun to do and they keep my creative side working.

 

 

Spec ad for H
Spec ad for H&M’s recycling scheme
Horniman Museum
Horniman Museum
Pet Remedy
Pet Remedy
National trust press ad