Wonderwall is a household name in its native Japan. Famous for its magical shop interiors, including Uniqlo and Nike stores around the world, the studio was founded by the inimitable designer Masamichi Katayama.
I was tasked by the London-based agency Winkreative to commission copy, write copy and work with designers and the client to produce this coffee-table book.
It’s an in-depth look behind the scenes of Katayama’s works, going beyond the usual design book fodder to find out the story behind each project and what makes Katayama-san tick. The book included interviews with Katayama himself and with his many friends and collaborators.