I was chief sub-editor at Monocle magazine for seven years, which meant writing headlines, looking after the house style, making sure everything was in the right tone of voice (and accurate).
Monocle is much more than a magazine, however. It has a radio station, cafés and a shop that sells homeware, accessories, books, fashion and stationery both online and on the high street. One of my tasks as sub-editor was to write product copy for the monthly print magazine. Here’s an example:
Well yes, you could send your greetings by text or email, but where’s the joy in receiving that? We like to send our love and best wishes the old-fashioned way. We’ve teamed up again with Japanese illustrator Akira Sorimachi for these cards, which are suitable for everything from birthdays to thank yous. This is how to say it in style. Each set contains five cards.