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Winkreative is a communications, branding and design agency based in London with offices around the world. It’s the sister company of Monocle magazine, and is known for a distinctive aesthetic and its editorial approach. As one of their regular copywriters, I was commissioned to write all the copy for their 2016 brochure. That meant interviewing stakeholders and zoning in on what makes them different to the next creative agency.
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The Arup Design Book is an annual treat for anyone working in structural engineering or architecture, or anyone with an interest in how complex things are built. Wardour Publishing asked me to write some of the copy about the challenges and intricacies of building bridges, carrying out regeneration projects and putting up skyscrapers.
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