Target is a fintech company, part of Target Group, which has created an online mortgage lending platform for banks. As the first and only copywriter they’d worked with, I defined the tone of voice, wrote the guidelines and wrote UX copy for the product itself. Maybe I’m just a nerd, but it was one of my favourite projects to date. Read sample copy.
Roomi App: Tube ads
Roomi is a flatsharing app for people who have a room to rent out or who want to find flatmates. They asked me to write the tube ads for the London launch. Click here for the series.
I helped the leading business school to migrate to a new website, with a new tone of voice. I rewrote content, wrote it from scratch, interviewed alumni, students and governors, and built pages using templates. I now write the copy for regular ad-hoc projects including paid and organic social posts, course information brochures and blogs. Read some samples.
At a time when universities have to go all out to sell themselves, the University of East London relaunched its website with a new look and feel, simpler navigation and a more student-focused tone of voice. As one of a team of three copywriters, I interviewed academic staff and students and wrote and rewrote all the web pages, including subject pages. Here’s some sample copy.
Streetchild United: Website
Streetchild United is a UK charity that organises sports events for street children around the world. On a pro bono basis, via the Media Trust, I helped them with their website copy, rewriting much of it and giving it a more ‘human’ tone of voice (with less ‘sector-speak’).
Elespacio: Newsletters, video scripts, case studies
Elespacio is a boutique agency based in Berlin and Barcelona. As their regular copywriter, I’ve written PR material (case studies, video and audio scripts, articles and newsletters about their work) and material such as tone of voice guidelines for their clients, which include Nespresso, Freixenet, and Victorinox. Read some sample copy.
Fantasy corner: Spec ads
These are written to briefs that don’t exist for clients that aren’t my clients. They’re just for fun and for practice and to keep my brain ticking when I have a spare five minutes.