This is a leaflet for Tesco pharmacy (via Forward Publishing), explaining different kinds of pain and how to treat them. I worked with a designer and the client to devise a flatplan and layout and wrote and edited the copy, including case studies.
Sample text:
Welcome to our handy guide to pain. Whether you feel it as a steady ache or a throbbing twinge, it’s an unfortunate fact of life and, at some point or another, we will all experience it. This booklet is full of information to help you manage pain a little better. We look at some of the common conditions that are the cause of pain and we suggest some simple ways to avoid them. Although we can’t guarantee you a pain-free life, we can help you to manage and treat it.
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All about pain
You feel pain when sensitive nerve endings transmit special signals to your brain. At the same time, the tissues around the area that hurts release chemicals called prostaglandins. These chemicals amplify the pain signals to make sure your brain listens and you take action.
How you feel it
Some people have high pain thresholds, others have low thresholds. Because the brain works by association, it may link any pain you are feeling with painful experiences you’ve had in the past, making it more difficult to cope.
Pain thresholds are also affected by our emotions. If you’re feeling down, your threshold may be low, while extreme emotions like fear or excitement can temporarily mask pain.