University of East London

 

These days, universities, schools and colleges really have to sell themselves – and the University of East London has a lot to sell. But you wouldn’t have known that by looking at its old website, which was a huge mess of thousands of out-of-date, wordy and boring pages. It needed a new look and a new tone. I was one of a team of copywriters who stepped in for the first phase of its transformation.

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